Snow Software
Empowers organisations to optimise software licences and reduce costs
Investment Facts
Snow Software
Snow Software's products allow for highly automated reconciliation of licence entitlements to software installations, Cloud and on-premise usage monitoring, mobile licence management, user authentication, as well as advanced analytics which help customers save up to 30% of their annual software expenditure
Key facts
- Sales $85m
- Employees 700
- Industry Technology, Telecoms & Internet
- Headquarters Nordic
- Geographic Footprint Europe, Nordic
- Website www.snowsoftware.com
- Investment Date July 2012
- Fund VIP I
- Revenue growth in excess of 50% annually since 2012
- 700 employees in 21 countries
- 6,000+ customers
- Sales $85m
Highlights since Vitruvian investment
US Expansion
Snow Software entered the US market in April 2013 with the opening of an office in Austin, Texas.
The company’s US operations have grown in excess of 100% annually and now account for the majority of group revenue.

Technology Acquisitions
Snow Software has made a number of highly targeted acquisitions which have added important functionalities that complement the company’s existing offering.
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2014 | 2015 |
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Fourth-generation Platform
Increasing software licensing complexity is driving market growth in excess of 50% a year. As a result, Snow Software has made significant investments in its proprietary technology to develop a fourth-generation SAM platform to offer best-in-class solutions.
1st Generation
Windows-centric inventory tools
2nd Generation
Added basic desktop licence management
3rd Generation
Introduced data centre capabilities
4th Generation
Extended SAM into the Cloud and onto mobile devices
” Business users are now consuming software on many different devices simultaneously, eroding traditional barriers between personal and business computing. To optimise your software use as an organisation you need to be able to track your software consumption regardless of what device is used … We will be the first SAM vendor to offer effective software licence optimisation across all platforms, from the mobile device to desktop, data centre to the Cloud. “
Axel Kling, CEO of Snow Software