EasyPark Group today announced it has partnered with Vitruvian Partners («Vitruvian») to solidify the Group’s industry leadership position and accelerate international expansion. EasyPark has a track record of continuous investment in its technology platforms and the new ownership structure will further strengthen this approach to innovation, enhancing the Group’s offering to cities and parking operators in their pursuit towards an easier and greener urban life. Existing investor Verdane Capital («Verdane») has retained an option for significant co-investment ahead of closing of the transaction.
EasyPark’s smartphone app provides millions of registered users with the quickest and most efficient solution to find, remotely manage and pay for parking. With over 220 employees worldwide, the company has unrivalled coverage of millions of on-street parking spaces across 700 cities in 11 European countries, complimented by over 100 commercial off-street parking contracts. EasyPark also offers digital services that enable cities to improve traffic-flow and reduce urban congestion, while maximising occupancy rates for private parking operators. These services work in harmony to create more sustainable, cost efficient and ultimately smarter cities.
EasyPark has a proven track record of continuous innovation. Earlier this year, the company launched its proprietary Parking Dashboard, with real-time parking data management and analytics tools. In 2017, the company also announced its brand-new Find & Pay service, which guides users to their destination along a route with the highest probability of available parking spaces.
Due to its broad European service coverage and industry thought leader position, leading car manufacturers have already shown great interest to partner with EasyPark. Consequently, the company has partnered with Volvo to integrate its service seamlessly in to the head-unit of Volvo vehicles. It also supplies major free-floating car sharing providers in the Nordics and Germany with fully automated parking services, such as DriveNow and Car2Go, so users simply have to park the car to complete their journey without handling any part of the parking transaction. This unique solution is an important step forward for the future of self-driving cars.
Johan Birgersson, CEO of EasyPark Group, said:
“The parking marketplace is currently going through a rapid transformation. As an industry thought leader, EasyPark has been instrumental in this development by building strong value-adding digital services for cities, motorists and parking operators, forming key partnerships and implementing strategic initiatives that have today put us in a market leading position in Europe. We are grateful for the commitment and support we have received from Verdane in recent years, but we also have really big tasks ahead so we are looking forward to doubling down on service development and international expansion with additional support from the strong team at Vitruvian Partners.”
Jussi Wuoristo, Partner at Vitruvian Partners, added:
“EasyPark creates tremendous value for municipalities, consumers, businesses and private parking operators across Europe. EasyPark allows forward-looking municipalities to make smart cities a reality and delivers a better quality of life by improving accessibility, lowering the cost of parking, easing enforcement and reducing congestion. We are delighted and excited to partner with EasyPark’s management and Verdane to help accelerate the company’s international expansion and service innovation for the benefit of cities and their citizens.”
Henrik Aspén, Partner at Verdane Capital Advisors, commented:
“EasyPark is a great example of how digitalisation and new technology make urban life easier and greener, and we are proud to have been part of the internationalisation and strong development of the business since our original investment in 2012. EasyPark has a unique service offering, a leading European market position, and an excellent management team. Combined with Vitruvian Partners’ expertise with international, high-growth consumer technology companies, we are convinced this is only the beginning of EasyPark’s journey.”
The transaction is subject to approval from competition authorities. The parties have agreed to not disclose financial details of the transaction.